Alderney’s approach to regulating eGambling changed significantly in 2006 with the introduction of what was then known as a full eGambling license. This allowed licensees to offer all forms of eGambling and betting. Thus, an operator could offer a sportsbook, bingo, poker and slots using one license. This approach worked well; however, developments in the industry, mainly in the form of operators seeking to specialize in distinct areas of the gambling transaction, resulted in a rethinking of the model, which brought about the implementation of the 2009 Ordinance and the 2009Regulations. The 2009 changes created a distinction between the customer-facing side of operations and the actual effecting of the gambling transaction.
Category 1 eGambling licenses allow the holder to organize and prepare customers to gamble. This includes entering into a contract with the customers, the registration, identification and verification of the customers before offering them gambling, and engaging in financial transactions with the customers. The Category 2 eGambling license and foreign gambling associate certificate allow the licensee or certificate holder to effect the gambling transaction on behalf of a Category 1 eGambling license. Category 2 eGambling licenses allow a gambling transaction to be effected on servers located on Alderney or Guernsey. The Category 1eGambling licensees’ customers can have their gambling transactions effected seamlessly in a location other than Alderney and Guernsey if it is effected with the holder of a foreign gambling associate certificate holder.